My career so far has been about creating spaces that are conceptually rich and experientially impactful.
I originally trained and practiced in architecture, which continues to anchor the way I approach design: considering materiality, fabrication, sustainability, and how people move through and experience space. Alongside this, I’ve built a practice in brand and spatial experience design, working with both global brands and independent studios to deliver environments that connect authentically with their audiences.
I love to make things, and make things happen. My approach is strategic, insight-led creativity. Leveraging design to solve brand challenges, spark conversations, and create experiences that resonate. I believe that good design is both responsive and responsible, always aiming to make life better.
Central Saint Martins (2016-2019)
DIPLOMA IN ART AND DESIGN
Central Saint Martins (2015-2016)
Leading the Creative Direction to execution of multi-scale creative 2D & 3D concepts into 360° brand experiences. Spanning immersive pop-ups & activations, flagship stores, roll-out retail formats, and brand toolkits that bridge culture, creativity, and business growth.
Strategically defining and directing the cultural positioning of PepsiCo’s brand portfolios. Ensuring experiences align with evolving audience behaviours, insights, trends, and communities.
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FREELANCE MULTI-DISCIPLINARY DESIGNER (October 2022 - October 2023)
Freelance design for in-house teams, independent brands, and creative agencies, conceptualising and delivering end-to-end environmental design projects. Designed and executed ownable brand experiences, shaping multiple touchpoints and storytelling to ensure cohesive integration of visual identity, consumer engagement, and brand strategy.
Expanded my own artistic practice, completing private commissions across sculpture, illustration, architectural design, and interiors.
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SEEN STUDIOS - EXPERIENTIAL DESIGNER
(October 2021 - October 2022)
Creating spaces that connect brands with their communities. Evaluating consumer journey, providing synergy between online and offline activity. Understanding how consumers engage with brands and spaces to design everything from experiential installations, through to digital campaigns.
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DELVE ARCHITECTS - PART 1 ARCHITECTURAL DESIGNER
(July 2020 - September 2021)
Crafting spaces that tell a story and authentically meet the needs of their users. Homes,
Nursery, Museum, Library + more.
Assisting the design team through all RIBA design stages. Including residential, educational and public realm projects. Producing full technical drawing packs for planning and tender, leading concept design/creating strong visual presentations across all projects.
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aLL DESIGN - PART 1 ARCHITECTURAL ASSISTANT (September 2015 - April 2020)
Creating visualisations, technical drawings, site research and presentation, participating in meetings and joining Will and the team in the painting studio.
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STORE PROJECTS - SUMMER SCHOOL TUTOR (Summer 2019)
An experimental design and construction project creating a large scale installation and public performance in Dalston.
STORE is an association of artists, architects and designers working between London and Rotterdam towards a common goal: supporting more young people from underrepresented backgrounds applying to creative courses, and addressing the social imbalance in art, design and architecture education.
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HOUSE OF FRASER - VISUAL MERCHANDISING ASSISTANT (June 2014 - January 2015)
Bringing brand campaigns to life within the flagship Oxford Street store. Assisting on shoots, shaping product displays, turning abstract campaign ideas into tangible retail experiences.
Sketch Up
Cinema 4D
Vectorworks
AutoCAD
Rhino
Keynote, Excel, Ppt, etc.
Modelmaking, Lasercutting, Woodworking, Ceramics, Metalwork, Sewing, Illustration.
RIBA Student Award for Innovation 2017
Selected for RIBA Student Exhibition ‘Industrialised’
Playhouse Competition Winner 2020