︎
︎︎

︎︎︎

︎︎︎
UNDER CONSTRUCTION                                                                      MORE COMING SOON                                                       

New Balance Club 550




︎Pop Up Event Pitch  - Completed with Heaps+Stacks as Freelance Creative Lead
︎An immersive New Balance 1980’s block party event that showcases the heritage of the 550 sneaker and its iconic silhouette.


CONCEPT VISUAL:





The space will merge basketball and hip-hop culture to drive compelling storytelling around the origin story of the New Balance 550 and its ongoing legacy. With a New Balance branded basketball court, immersive experiences, photo ops and live music performances the event should engage the sneaker community, drive sales and support the wider campaign.


MOODBOARDS / IDEATION :