ISABELLA YURTSEVER
creative direction, branded spaces
Hello! I am a London-based Multi Disciplinary Designer creating culture-driven moments that connect brands authentically to their communities.
My work is comes from a spatial perspective rooted in artistic practice — bridging spatial design, visual identity, and experiential storytelling to craft integrated solutions that don’t just exist in the world but influence it.
I love to make things, and make things happen. My approach is strategic, insight-led creativity. Leveraging design to solve brand challenges, spark conversations, and create experiences that resonate. I believe that good design is both responsive and responsible, always aiming to make life better.
Branded Spaces
Architecture + Interiors
CV 🖇️
Education
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BA (HONS) ARCHITECTURE
Central Saint Martins
2016-2019
FOUNDATION DIPLOMA IN ART AND DESIGN
Central Saint Martins
2015-2016
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BA (HONS) ARCHITECTURE
Central Saint Martins
2016-2019
FOUNDATION DIPLOMA IN ART AND DESIGN
Central Saint Martins
2015-2016
Employment
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SENIOR BRAND EXPERIENCE DESIGNER - PEPSI
October 2023 - Present
Defining and directing the cultural positioning of PepsiCo’s brand portfolios.Ensuring experiences align with evolving audience behaviours, trends, and communities.
Ideation, development, and execution of culturally-relevant creative concepts into 360 experiences. Bridging culture, creativity, and business growth.
SET DESIGN + CREATIVE DIRECTION
October 2022 - October 2023
Conceptualised, designed, and executed ownable brand experiences. Developed concepts that extend beyond spatial design, shaping multiple touch points and brand storytelling ensuring a cohesive integration of visual identity, consumer engagement, and brand strategy.
Developed my own artistic practice, and implemented this in private commissions across sculpture, architectural design & interiors.
SEEN STUDIOS - EXPERIENTIAL DESIGNER
October 2021 - October 2022
Creating spaces that connect brands with their communities. Evaluating consumer journey, providing synergy between online and offline activity. Understanding how consumers engage with brands and spaces to design everything from experiential installations, through to boundary pushing digital campaigns.
DELVE ARCHITECTS - ARCHITECTURAL DESIGNER
July 2020 - September 2021
Crafting spaces that tell a story and authentically meet the needs of their users. Homes, Nursery, Museum, Library + more.
Leading concept design and visual presentations, crafting environments that enhance the way we live, work, and interact.
aLL DESIGN - ARCHITECTURAL DESIGNER
September 2019 - April 2020
April 2015- 2019 -Design Intern (Part Time)
STORE PROJECTS - TUTOT
Summer 2019
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SENIOR BRAND EXPERIENCE DESIGNER - PEPSI
October 2023 - Present
Defining and directing the cultural positioning of PepsiCo’s brand portfolios.Ensuring experiences align with evolving audience behaviours, trends, and communities.
Ideation, development, and execution of culturally-relevant creative concepts into 360 experiences. Bridging culture, creativity, and business growth.
SET DESIGN + CREATIVE DIRECTION
October 2022 - October 2023
Conceptualised, designed, and executed ownable brand experiences. Developed concepts that extend beyond spatial design, shaping multiple touch points and brand storytelling ensuring a cohesive integration of visual identity, consumer engagement, and brand strategy.
Developed my own artistic practice, and implemented this in private commissions across sculpture, architectural design & interiors.
SEEN STUDIOS - EXPERIENTIAL DESIGNER
October 2021 - October 2022
Creating spaces that connect brands with their communities. Evaluating consumer journey, providing synergy between online and offline activity. Understanding how consumers engage with brands and spaces to design everything from experiential installations, through to boundary pushing digital campaigns.
DELVE ARCHITECTS - ARCHITECTURAL DESIGNER
July 2020 - September 2021
Crafting spaces that tell a story and authentically meet the needs of their users. Homes, Nursery, Museum, Library + more.
Leading concept design and visual presentations, crafting environments that enhance the way we live, work, and interact.
aLL DESIGN - ARCHITECTURAL DESIGNER
September 2019 - April 2020
April 2015- 2019 -Design Intern (Part Time)
STORE PROJECTS - TUTOT
Summer 2019
Achievements
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London Festival of Architecture Showroom Showcase Competition Winner 2023
RIBA Student Award for Innovation 2017
Selected for RIBA Student Exhibition ‘Industrialised’
Playhouse Competition Winner 2020
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London Festival of Architecture Showroom Showcase Competition Winner 2023
RIBA Student Award for Innovation 2017
Selected for RIBA Student Exhibition ‘Industrialised’
Playhouse Competition Winner 2020